SEO or Search Engine Optimization is a marketing tool that can help to drive organic traffic to websites. This ensures that more clients see your website. SEO is a vital component to ensuring that you’ll see results on your website. More traffic means more business for local Denver business owners and those who are running e-commerce sites. If you don’t have a large marketing budget, don’t worry, there are a lot of great ways that you can drive traffic via SEO methods to your website. Here are some to help you get started.
Once you get the basics down for SEO, you can decide on your own whether or not you want to go to the next level and bring in professional SEO pros who can help you further your endeavors. These tips should help you get started with your SEO Optimization.
1. Set Up Analytics
One important tool is to use your search analytics. This can help you to set a baseline for your search engine position that Google sets out. It will also help you on Bing. Here is a step-by-step guide for tracking your domain, and you simply use these analytical tools.
Set Up Google Analytics:
Create your Google Analytics account.
Set up the “property.” This is your website.
Set up the “reporting view” for your property. Here you can filter data such as IP addresses and sales regions.
At this point, Analytics will ask for a tracking code for your website. This allows Google to collect and distribute the information on their side. You can now view the data. Here you’ll learn how to filter your views and focus on the data for more relevant information.
2. Analyze Backlinks
Backlinks are utilized by search engines and are quite valuable to the user. Google has established some loos criteria that help to assess the value. Using the EAT principle of expertise, authority, and trustworthiness. Backlinks work from other websites to your website to help establish the EAT. These links need to be from high-authority sites, high-traffic sites, and they should be from domains that offer valuable information that will increase your net worth in the long run. They should be worth pursuing.
3. Research Keywords and Search Queries
Keywords are the ideal way to use a strong SEO campaign. Keywords are words or phrases that focus on a direct word or phrase to plug into the search engine, such as Bing or Google. Identify the best keywords that will align with your site and match them to your target audience to find the ideal audience. You can choose keywords or use a research tool to find the best-performing keywords. If you are a local business be sure to search in surrounding towns like Aurora, Lakewood and Golden.
4. Publish Optimized Content
After identifying the keywords, you can start to craft out high-quality content that will make up a large portion of your content marketing. Here are some basic rules to follow to find the best SEO content:
Use primary long-tail keywords as naturally as possible in your content. Avoid keyword stuffing; allow your keywords to fall naturally. Search engine algorithms will detect stuffing, and you’ll lose some of your rankings.
Choose carefully which secondary keywords you’ll use. If you’re creating a website that is about root canals for a dentist, the primary keyword might be that of “root canal.” The most logical secondary keyword would be “cavities” or other dental words or phrases that would pertain to similar words. These will help to bring in the right backlinks.
5. Stay Informed
SEO is ever-evolving (technologish.com/six-benefits-of-using-seo-for-businesses-in-denver-co). It can change almost daily. Learn to recognize what does and doesn’t work. Many great specialists dedicate their careers to SEO. Search engines are always updating algorithms and changing factors that will influence the results. Follow bloggers that are in the industry and do your best to stay up to date as SEO is ever-changing and you want to stay on top of the game. Google Search Central, formally Google Webmasters, is an ideal starting point.